Working in close collaboration with QVision Productions for a Qatar Airways gala dinner dedicated to FIFA 2022, we had just three weeks to put together an exciting stage content production. Our biggest challenge laied in fusing two distinct brand identities into one unified vision - but we rose up against all odds and created something truly unique!

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MERGING TWO BRANDS

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When designing this project, we used Qatar Airways'  brand as our foundation while combining FIFA patterns to bring it all together. Qatar Airways has a rigorous and official style; To balance it, we have included a detailed and oriental style in animation. This way, we received more than 25 different looped animation videos with exciting art direction.
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THE HEART AND SOUL OF QATAR

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The global mission of FIFA 2022 was to showcase Qatar's beauty and culture on an international stage. To ensure success in this endeavor, our team adjusted content with objectives that will fulfill this goal. By literally presenting Qatar's attractiveness in such symbols as the main touristic destinations and new football stadiums, we put our stone in the main task.

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STEWARDSS AS BRAND AMBASSADORS

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We recognise the importance of personalisation when it comes to communication. That's why we have included main brand ambassadors of Qatar Airways in the video.

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