This artistic content about the main symbols of the USA was created for the annual international mapping festival opening ceremony.
The final projection was shown on a 350 meters height TV Tower and 250 meters width screen above the pond.

The ceremony was presented with a complex show, including lasers, fountain show, and an almost 20-minute fireworks.

‍

THE USA.
WHICH SENCES
ARE IN THE
COUNTRY'S
BRAND DNA?

‍

We decided to work with symbols related to the media industry.
We started with more than 50 ideas that may be interesting for the storyline and ended up with ten concepts.

‍

We have worked carefully with the rising of the Hollywood times. It was a core point, then appeared an explication scene with the Empire state building,
a symbol of legendary King Kong, but at the same time, the symbol of New York City.

‍

‍

‍

‍

‍

‍

EMPIRE
STATE
BUILDING

‍

Next, we show this massive entertainment segment in the USA and how it affects daily city life.
Here appears street food and additional pop culture vibes.

‍

‍

PANORAMA NY

‍

‍

‍

TIMES SQUERE.
ADVERTISING
SIGNS

‍

‍

YELLOW STONE.
ORNAMENTS

‍

After the first part of the ‘entertainment soul of USA’ comes a Yellowstone National Park final scene, dedicated to the nature.
This park is one of the most visited parks in the USA, since the 1960s, there have been over two million visitors.
For it we are keeping the art style but presenting it in daylight to give a feeling that nature always stays in the life of this country.

STYLIZED
POP ART

‍

In art vision, initially, we wanted to stay in some native art style of the USA.
We always thought about some comic style, but at the same time, we wanted to keep a deep variety of color decisions.
In the construction scene of the Empire state building, for example, we are presenting all in midtown of green, gray, and yellow, dedicating it to the hard work of beginning.