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Throughout 2022, our team collaborated closely with QVision Productions to produce concepts for a series of events for FIFA 2022 in Doha, Qatar. Each tender application was imbued with a solid and creative purpose, and it was fascinating to explore alternative approaches. Reimagine FIFA 2022 with NAOS!

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FINAL DRAW.
STADIUM FEEL

The Final Draw is a thrilling moment in FIFA, where representatives gather to learn the fate of their teams. We wanted to create an immersive experience that captured everything in one place.

Using 360-degree mapping, we showcased the stadium surroundings, and infused cultural elements into the stage design. The stage was also designed to facilitate the drawing process. In addition to the technical elements, we made sure to infuse the cultural DNA of Qatar into the stage design.

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STADIUM 
BRANDING 
DURING GAME

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BRANDING.
A LIVING
PATTERNS

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During main events, it was important to have a fresh and interesting brand Indentation presentation. Especially for this event FIFA has a really authentic branding and we have played around to produce more than 25 versions of branding loops, which led events in pre-matches season.

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ABSTRACT
LOOPS

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VOLUNTEER
STUFF EVENT.
FILL HEART
WITH FIFA

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The FIFA's initial volunteer sublogo features a heart symbol, which serves as a powerful representation of the core values of volunteerism.

After conducting a focus group and speaking with several volunteers about their motivations for participating in the event, we discovered that the common thread among their responses was a sense of unity and a desire to be a part of something bigger than themselves.

To capture this spirit, we incorporated the heart symbol into the main stage designs, positioning it as the focal point for the flow of energy throughout the event and imbuing the entire space with a sense of unity and purpose.

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STAGE DESIGN 
VOLUNTEER 
EVENT.

CONCEPTS

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25,000 PEOPLE
UNITED
TO MAKE IT
AMAZING

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Volunteer event featured a powerful intro and outro video that reflected the passion of our volunteers.

The theme of it could be described as "Leaving a FIFA Life," highlighting people from all over the world coming together to make a difference and create this event. We've also integrated a Volunteers Avatar, which could interact with the symbol of FIFA 2022 - Mascot.

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STORYBOARD 
FOR THE 
VOLUNTEER 
INTRO VIDEO

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LUSAIL STADIUM.
FIELD MAPPING 
CONCEPT

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Lusail Stadium is the magnificent venue of the final match of the FIFA 2022 tournament.

However, before that grand finale, we have developed a concept for possible inauguration of the stadium.

Our vision for the first play was to showcase Qatar's modern achievements and vibrant culture through a stunning mapping presentation.

We have meticulously crafted a visual spectacle that symoolizes Qatar's journey to becoming a global hub of innovation and progress in balance with key symbols of the sport and unique features of the Stadium.

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