Let’s fly into the New Year.
One story, many city squares.
For a national airline we made a federal New Year project: multimedia shows on the central squares of St Petersburg, Samara, Yekaterinburg, Novosibirsk and Astana.
Each city got its own version of one story. In a snowy field an egg rolls in, cracks and a yellow chick steps out — the hero of the whole tour. On Palace Square in St Petersburg the show wrapped the General Staff building around the city’s tree, with a stewardess host, a suitcase story, a “New Year dream” chapter and fireworks.
The same airline also brought spring to its cities: “Spring has arrived”, a light show with flowers, mosaics, kites and a view from the cockpit, adapted to the facades of several cities.
A facade ten times wider than it is tall.
The General Staff building wraps the square in one long band. Content was made for its full width, with the arch in the middle.
An egg, a chick, a snowy field.
The story that travelled from city to city — render and live.
LIVE2016
Spring, then New Year.
The airline’s seasonal projects.
- SpringSpring has arrivedFlowers, mosaics, kites and a cockpit view on city facades
- WinterLet’s fly into the New YearSt Petersburg, Samara, Yekaterinburg, Novosibirsk, Astana
- St PetersburgPalace Square15- and 45-minute versions, stewardess host, fireworks
- AstanaThe colonnadeThe chick hatches between the columns
