Four years, one brand on stage.
Five events, one film.
Malta, the wraparound mapping, the New Year gala, the ABC conference and the kitchen set — live from the halls.
The brand’s events, year after year.
From 2013 to 2016 we made content for McDonald’s business events — conferences, galas and a wraparound mapping — each with its own stage idea.
It started with a conference in Valletta, Malta, where the stage and the walls of the hall carried the projection. Later that year we wrapped a hall in a faceted white set and mapped it end to end: restaurants, the kitchen, McCafé and the menu came alive around the audience.
At the New Year gala, kinetic LED tubes, dancers and shadow theatre filled the room. The ABC conference gave every letter of the alphabet its own story on the screen, and in 2016 a 3D restaurant interior became the stage for a full day of talks.
From Malta to the kitchen set.
The events we made for McDonald’s.
- 2013Conference, MaltaProjection on the stage and the walls of the hall
- 2013Wraparound mappingA faceted white set mapped around the hall
- 2014New Year galaLED stage, kinetic light tubes, dancers
- 2015ABC conferenceA letter for every story · #25вместе
- 2016Annual conferenceA 3D restaurant interior as the stage
Live above, content below.
The hall was wrapped in a faceted white set. Here is the live view next to the content playing on it.
Stages, light and dancers.
Loops from the events — filmed live.
