A screen that wraps the room.
The room, in motion.
Shot in the hall — the “Tree of Life” reveal, the panorama and the audience inside it.
The hall became the screen.
For a Johnson & Johnson conference in Singapore we turned the hall into one continuous projection — front and side walls working as a single panorama.
The conference theme was the “Tree of Life”: the show opened on the tree growing out of a field of light, with the Johnson & Johnson mark beneath it, before the image spread across every wall.
Projectors rigged on the ceiling truss covered the walls end to end, so the audience sat inside the image rather than in front of it. Between sessions the room became a jungle, a coastline of cliffs or an underwater world; when speakers came on, their slides sat inside the same panorama.
Sitting inside the image.
The same room, scene by scene — from full-wall nature to keynote support.
WRAPROOM
