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Step inside the watch.
Case film
Inside the cube.
From the shopping arcade into the mountains and under the sea — the T-Touch experience in one cut.
Overview
A room that shows what the watch can do.
A white cube in a shopping arcade — inside, a wrap-around projection and a touch screen that drive the story together.
The T-Touch functions — altimeter, compass, depth — became places: visitors stood on a mountain ridge as a helicopter passed, then dropped to a wreck on the seabed, with the readings of the watch following them on screen.
We produced the immersive content for the room, the 3D product film of the watch and the touch-screen interface that guided each visit.
WrapProjection around the visitor
3Worlds: sky, peaks, sea
TouchVisitor-driven story
2013T-Touch tour
The worlds
Peaks, sky and seabed.
Each function of the watch became a place to stand in.
360°ROOM01AltitudeA ridge above the clouds.
02DepthDown to a wreck on the seabed.
03The productA 3D film of the watch.
04Touch screenVisitors drive the story.
05The cubeA pop-up in the arcade.
06DetailsMacro shots of the functions.
Content layouts & visitors
Credits
ClientTissot
FormatImmersive pop-up cube · T-Touch tour
Year2013
NAOS scopeImmersive room content · touch UI · 3D product film
