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The theatre as a stage.
The Sberbank show
The full show, in render.
The Sberbank mapping on the Bolshoi Theatre from start to finish.
Overview
Eight columns, two brands.
The Bolshoi Theatre has one of the best-known facades in the city. For the Circle of Light festival we made shows for two brands on its portico.
For Sberbank in 2016 we adapted the Bilibin and Lissitzky story to the theatre: folk ornament and fairy-tale fish on the columns, a golden sun in the pediment, then avant-garde type and blocks, and a relight with golden atlantes.
For MegaFon in 2017 we built a brand show around one line — “starts with you” — with chapters for the day, the city, sport, music and the world, each in the brand’s green and purple.
2Brands on one facade
5MegaFon chapters
8Columns of the portico
2016–17Circle of Light
Sberbank · 2016
Folk tale, avant-garde, gold.
The Sberbank show — clean render.
01Folk taleBilibin’s world.
02The sunGold in the pediment.
03Avant-gardeLissitzky takes over.
04RelightGolden atlantes.
05StyleframeThe full facade.
06StyleframeSun and ornament.
MegaFon · 2017
“Starts with you.”
The MegaFon show — five chapters in the brand’s colours.
01DayThe day starts with you.
02CityThe city starts with you.
03SportSport starts with you.
04MusicMusic starts with you.
05BrandThe finale in green.
06WorldThe world starts with you.
Styleframes
Credits
ClientsSberbank · MegaFon
Idea and storyLBL communication group
EventCircle of Light festival, 2016–2017
NAOS scope3D mapping content · previz
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