Long facade of the Central House of Artists lit gold with projected sculptures
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A building that tells its own story.

VenueCentral House of Artists
CityMoscow
IdeaLBL communication group
ScopeFacade 3D mapping · Content
The show

The facade, start to finish.

The full mapping as seen from across the square.

Overview

Architecture as the storyline.

A mapping installation on the long modernist facade of the Central House of Artists — built so the building narrates itself.

The show opens on a sculpted frieze that seems to be carved into the facade, then strips the building back to its construction: cranes lift panels into place and the steel grid of the structure appears line by line.

From there the facade turns into a clean white lettering wall, then breaks into moving colour blocks in the spirit of modernist painting — before closing on the building’s own title. Every scene was drawn on a precise map of the facade, so the windows and the canopy stay part of the picture. Idea by LBL communication group.

Architectural mappingFacade projection3D contentStory show
LongHorizontal facade canvas
~2Minute show film
CranesThe building built again in light
OpenAir, seen from the square
Chapters

From frieze to colour.

One facade, many looks — each built on the same architectural map.

Facade lit gold with a projected sculpted frieze3DMAP
01FriezeSculpture carved in light.
Projected construction cranes assembling the facade
02ConstructionCranes build the building.
White steel grid of the structure projected on the facade
03StructureThe frame revealed.
White facade with lettering and statues in silhouette
04LetteringThe name along the facade.
Facade covered in red, yellow and blue colour blocks
05Colour blocksModernist painting at scale.
Pediment of sculpted figures projected over the facade
06PedimentA classical front on a modern wall.
On the facade
Facade dissolving into pixel blocks
Cranes rising above the roofline
Blue facade with a single yellow block
Blue wash sweeping over colour blocks
Credits
VenueCentral House of Artists
CityMoscow
Year2017
IdeaLBL communication group
NAOS scopeFacade 3D mapping · content production
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