Gold particle Doha skyline on the LED wall at the John Legend concert
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A city drawn in gold light.

ArtistJohn Legend
Presented byVisit Qatar
VenueQNCC, Doha
ScopeLED screen content
The case in 45 seconds

One piano, one skyline.

A short film of the ambient content we made for John Legend’s night at QNCC — one panorama across three LED screens, Doha rebuilt from gold particles.

Overview

Three screens. One skyline. One piano.

For John Legend’s concert at the Qatar National Convention Centre we created the ambient content for the stage screens — a Doha skyline built from gold particles, with music staves and notes drifting across three LED screens around the piano.

The brief was calm luxury: content that holds the room while guests arrive and between moments of the show, never competing with the artist.

Every scene was storyboarded on the venue’s pixel map, tested on the real screens and delivered as separate masters for the main and side LED.

Walk-in contentAmbient loopsMain + side LEDVisit Qatar brandingOn-site screen test
3LED screens, one panorama
2Storyboarded scenes
3Storyboard rounds
GoldOne colour story
On the night

Gold on black, built for a piano.

Fine particle light against a black stage — bright enough to fill the hall, quiet enough for a ballad.

Gold skyline behind the piano3SCREENS
01The skylineDoha’s towers drawn line by line in gold particles.
Visit Qatar logo over the skyline
02Visit QatarThe brand reveal built into the loop.
Gold treble clef on the LED screen
03Music in the airStaves and notes that flow across the screens.
Grand piano on stage
04The pianoContent framed around one instrument.
Gold particle rain
05Particle rainTransitions that dissolve into light.
Live in Qatar graphics at front of house
06Live in QatarShow identity across every screen.
On the pixel map

One panorama across three screens.

Main and side screens were designed as one continuous canvas, then split into separate masters — so the skyline flows across the whole stage.

Skyline scene · panorama preview
Music scene · panorama preview
Process

From concept to show night.

Concepts, storyboards, a photomatic and a screen test in the venue — every step approved before the final render.

Close-up of the gold skyline
Skyline
Wide stage view
Stage
  1. 02–03.08
    ConceptsDirections for the gold world
  2. 05–07.08
    StoryboardsTwo scenes, three rounds
  3. 15.08
    PhotomaticTiming on the real pixel map
  4. 21.08
    Animation demoScreen test in the venue
  5. 28.08
    PreviewFull panorama review
  6. 02–03.09
    Final mastersMain, left and right LED
In the hall
Guests in the hall
Piano and skyline
Hall entrance
Front-of-house console
Credits
ArtistJohn Legend
Presented byVisit Qatar
AgencyProactiv
NAOS scopeConcept · storyboards · animation · LED masters for main and side screens
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