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A new building, opened in light.
Case film
Watch the opening.
The facade, the ceremony hall and the guests — the opening night in one cut.
Overview
Facades as stages.
The opening of a new hospital — its own facade became the stage, and the ceremony hall carried the same visual language.
We mapped the main facade of the building with a sequence built on its grid of windows and its central portal: traditional patterns, light that rebuilds the architecture and the emblem of the institution at the finale.
Inside, the ceremony stage used matching content on its LED screens for speeches and the official programme.
1Facade as the stage
2Spaces: facade & hall
KSAMadinah
LiveOpening night
Content
Content on the facade.
Scenes from the mapping on the hospital block — filmed live on the night of the opening.
LIVE2023
01The buildingThe whole block in light.
02HeritageHistoric scenes in sepia.
03DomesArchitecture in green.
04OrnamentGold geometry.
05WaterBlue in motion.
06TextureMarble in light.
Stills from the night
On the facade
Patterns on the architecture.
A sequence built on the building’s grid of windows and central portal.
1FACADE01GoldLight rebuilding the grid.
02OrnamentTraditional patterns on the portal.
03The emblemThe institution’s mark at the centre.
04ColourThe whole building in play.
05Ceremony hallMatching content inside.
06The campusOpening night from above.
Opening night
Credits
EventHospital opening ceremony
CityMadinah, Saudi Arabia
NAOS scopeFacade mapping content · ceremony stage screens
