A gate-shaped facade at night with a projected orange sun on blue
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A gate made of light.

ClientSABIC
CityRiyadh
Year2021
ScopeProjection content · 3D showcase
The showcase in 90 seconds

The facade, scene by scene.

A cut from the 3D showcase film: the gate at night, the illustrated scenes and the finale.

Overview

Flat colour, a deep gate.

For SABIC in Riyadh we made projection content for a gate-shaped facade and a 3D showcase film that places the show in its city at night.

The content is drawn in flat, bold colour: desert forts, green hills under a big sun, wind turbines and clouds, a satellite over the dunes, a train crossing the landscape and a blue city of towers. Each scene is built around the door in the middle of the gate, so the architecture stays part of the picture.

The showcase film puts the facade into a 3D model with a city skyline and palms, and moves the camera around it the way a guest would see it. The finale closes on the national flag.

Projection contentIllustration2D animation3D showcasePreviz
2021Projection content
1Gate-shaped facade
160 s3D showcase film
3DCity model around the gate
How it was built

From a flat frame to a facade at night.

Every scene started as a flat frame drawn around the door.

Flat content frame with hills and a sun around the door→

01Flat frame

Scenes drawn to the gate’s outline.

3D render of the gate with the content mapped on→

023D gate

Content mapped onto the gate model.

The gate at night with turbines and clouds→

03Night previz

The facade in its city at night.

The finale with the national flag on the gate

04Finale

The show closes on the flag.

On the gate

Hills, turbines and a blue city.

Loops from the 3D showcase film.

PREVIZ2021
SceneWind and cloudsTurbines turn above the door.
SceneGreen hillsColour fields over the facade.
SceneBlue cityTowers grow around the door.
SceneThe trainA line across the landscape.
SceneSatelliteFrom the dunes to orbit.
FinaleThe flagThe closing scene.
Content frames
Desert fort and sun around the door
Blue city frame
Wind turbines frame
Satellite frame
Train frame
Bridge and palms frame
Gold geometric pattern frame
Green hills and train frame
Teal frame with gold ribbons
Gold tunnel with Arabic lettering
The gate at night before the show
Credits
ClientSABIC
CityRiyadh
Year2021
NAOS scopeProjection content · 3D showcase film
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