Year 2024

AlUla – Together We Grow. Corporate Event Visuals

Corporate event graphics. From captivating corporate videos to award ceremony visuals

Ceremony Video

Motion Design

Awards Content

Project Introduction

Collaborating with Auditoire’s KSA office, we at NAOS had the privilege of contributing to an event organized by The Royal Commission for AlUla (RCU). Our role was to translate the event’s brand visuals into dynamic main stage content, creating a cohesive multimedia installation design that reflected the spirit of the occasion. 

The event, hosted at one of the world’s largest open-air museums and a UNESCO World Heritage Site, was set to welcome around 1,000 guests throughout the day. From early-stage design under a tight timeframe to adapting to a last-minute creative shift, our team demonstrated the agility, collaboration, and immersive content creation expertise needed to deliver an exceptional experience. Let’s dive into how it all came together!

Solution

Stage and event program

Crafting an annual gathering for an organization dedicated to preserving world cultural heritage demanded a careful balance between honoring tradition and showcasing human ingenuity.

Our brief tasked us with creating several immersive content elements for the event program:

Mission and Vision Video: A narrative piece highlighting RCU’s core values, designed to rally individuals behind the commission’s future vision.
Yearly Achievements Showcase: A dynamic visual recap celebrating key milestones and accomplishments over the past year.
Awards Ceremony Content: Recognizing over 700 individuals whose contributions were vital to the organization's success.

To accommodate the large audience, we designed the stage layout across three sections, ensuring that all visitors had optimal visibility and engagement with the multimedia installation design—enhancing both the emotional impact and overall event experience.

Cinematic 3D Design Inspired by Cultural Heritage. NAOS VERSION

Our creative director envisioned a design that blended AlUla’s contemporary spirit, seen in its past communications, with the deep cultural heritage of the landscape. Inspired by the golden hues and sandy tones of the brand palette, we integrated motifs from Hegra rock paintings. These elements were dynamically woven into wave-like and circular forms, symbolizing the movement of the dunes and the timeless passage of history.

Stage design adopted to the event branding

This innovative approach transformed the stage into a living canvas where past and present converged. The spinning circles became a metaphorical gateway, bridging ancient heritage with contemporary storytelling. Through this design, we invited attendees on a journey through time and culture—infusing the event with a sense of wonder and deep reverence for AlUla’s enduring legacy.

Combination of detailed 3D graphics and Video materials

Detailed development of additional symbols

Individual recognition IN overarching branding

The final chapter of the ceremony was dedicated to honoring the remarkable individuals whose contributions have been vital to AlUla’s success. With over 700 awardees across four distinct categories, this segment became a powerful moment of collective celebration.

In our design approach, we aimed to seamlessly weave this spirit of recognition into the overarching branding narrative. We understood that each awardee represented a crucial part of AlUla’s greater story, and we ensured our visual content reflected that—celebrating both individual achievement and the shared journey toward a common vision.

Awardee ceremony category designs

To ensure historical accuracy, we collaborated with a specialized consultant in aqueduct architecture, researching ancient water engineering systems in detail. Our team traced the original water flow routes used in Byzantine times and seamlessly integrated them into the storyline. This careful reconstruction allowed us to reflect the historical function and ingenuity of the aqueducts through immersive multimedia content, blending cultural research with architectural storytelling.

Elegant Screensavers: Enhancing Event Atmosphere

Throughout the event, our screensavers played a pivotal role, providing a dynamic backdrop for speeches, presentations, and panel discussions. Designed for versatility and visual harmony, they offered a consistent, elegant element across all spaces.

By delivering a visually captivating yet unobtrusive background, we ensured that attention remained on the speakers and key content, while still enhancing the overall atmosphere. Their understated sophistication and adaptability made them the perfect complement to the wide range of activities and discussions throughout the program.

Dynamic Design Transformation: Maximizing Visual Impact

Initially conceived in 3D, our designs were later transformed into 2D assets—a strategic shift that allowed us to seamlessly integrate real footage provided by the client, curated over years with their production house.

By adopting a minimalist approach, we ensured our graphics acted as elegant complements to the original videos, never overpowering them. This transition enhanced the authenticity of the visual experience, delivering a refined aesthetic that kept the narrative at the center.

Our videos transcended the role of simple background visuals, evolving into dynamic and informative narratives that truly engaged the audience. Through captivating visuals and strong storytelling, we set out to inform, entertain, and inspire attendees throughout the event. From showcasing AlUla’s cultural heritage to highlighting key themes and insights, our videos became essential tools for audience engagement. By prioritizing dynamic storytelling and content creation, we ensured that our visuals didn’t just support the event experience—they elevated it, leaving a lasting impression on everyone who attended.

Every frame of our videos was carefully crafted to align with the event’s brand guidelines, ensuring a cohesive visual identity that resonated with attendees. From color palettes to typography, each element was thoughtfully tied to the event logo and overarching brand narrative. By maintaining strict brand consistency, we reinforced the event’s message and values while seamlessly integrating our content into the overall storytelling. This attention to detail helped create a strong, unified brand presence that left a lasting impression on the audience.

Result

Through thoughtful design, immersive content creation, and seamless brand integration, we helped transform the AlUla event into a truly memorable experience. Every element—from dynamic storytelling videos to interactive stage design—was crafted to honor the rich cultural heritage of AlUla while celebrating its vision for the future. By blending creativity with technical precision, we ensured that the event’s visual identity remained cohesive, impactful, and emotionally resonant, leaving a lasting connection with every attendee.